As a digital content producer, I had the opportunity to revamp the look and feel of Church's Chicken's content across digital. To do this, I changed the style of photography to display images that reflect Church's target audience. An audience that is not only younger but also more creative and more diverse.
Church's Chicken Digital Rebrand Strategy
By presenting Church's Chicken in a lifestyle context rather than advertising centric imagery, we are able to create relevant content that resonates with Church's younger consumers on Instagram.
THEN
NOW
THEN
NOW
NOW
Stylistically, we embraced the photography styles that our target consumer identifies with. In order to do this, we changed the way we display Church’s Chicken menu items to reflect the style used amongst popular food photographers.
This involves using creative techniques like top-down angles and minimal composition.
NOW
THEN
NOW
